The best venues in London
are already thinking about this.
The Little Collection, a guest amenity for the spaces where great nights happen.
Somewhere between midnight and 2am, something shifts.
The gap THAT HAS BEEN IGNORED
Someone arrived this evening looking exactly how they wanted to look. Heels, full outfit, the whole thing. They were your best advertisement walking through the door.
But by midnight, the College of Podiatry tells us their feet have been aching for almost an hour. The dance floor is still going. The bar is still open. But the discomfort is quietly making the calculation for them, and that calculation is costing you.
37% of women walk home barefoot after a night out. 28% have already removed their shoes on the dance floor, on a surface where drinks have spilled and glasses may have broken. That's not just a comfort problem. That's a safety issue. And it's happening in the most prestigious venues in the world.
The Venetian Las Vegas solved this in 2011. So did Club LIV Miami and MGM Grand. A mainstream US publication called it "the next big wedding trend" that same decade. The UK has been waiting. Until now.
The Little Collection is the UK's answer, a thoughtfully designed guest amenity, placed in your lounge or hallway, that handles the moment no one else has thought to.
A guest amenity. Fully managed. Zero lift.
Everything your guests need for the moments they didn't plan for.
Placed in your lounge or hallway
Not a utility fixture. A visible, considered installation in a social space where guests naturally gather.
Fully stocked and maintained by us
We handle everything. Your staff never need to think about it.
Passive revenue on every sale
Your venue earns a share of every transaction. No upfront cost. No operational burden.
The Little Collection places a beautifully designed essentials station in your venue's lounge or main hallway. We stock it, maintain it and restock it. Your team never touches it. Inside: foldable ballet pumps, handheld fans and drink covers - comfort, temperature and safety, covered.
before the average woman's feet begin to ache in heels
College of Podiatry UK
1hr 6m
37%
of women have walked home barefoot after a night out
College of Podiatry UK
40
minutes longer guests stay when comfort essentials are available
Rollasole venue survey
This concept has been proven since 2011, at the Venetian Las Vegas, Club LIV Miami and MGM Grand. The UK hasn't had it. Until now.
You've already done the hard work.
A guest amenity worth talking about
The sound. The atmosphere. The staff. The experience from the moment guests arrive. Great venues pour everything into that. TLC doesn't replace any of it. We sit quietly alongside it, and complement what's already there by filling the specific gap that opens up between midnight and 2am.
"Our partnership signals to everyone who walks in that you really care about comfort and safety, not just getting them through the door."
When guests see The Little Collection in your space, whether they use it or not, hey get a signal. That this venue thought ahead. That someone here noticed the small things.
The Shield also gives you something to say publicly. Part of every sale supports Good Night Out Campaign, making TLC an amenity with a values story attached. A partnership your venue can proudly communicate.
"My feet were pitch black from the floor. I'd been dancing barefoot for hours, I didn't even think about what was down there."
Nightlife community
"Heels for the posh part of the day, flats for the evening when your feet are killing you."
Mumsnet community
"It's not unusual for patients to twist an ankle in heels during a night out and end up in A&E."
Foot specialist, College of Podiatry
What people actually say
Real voices. Unfiltered. This is what's happening in venues every week.
How it works
01
We talk
Tell us about your space. We'll tell you where the essentials station fits and what it means for your guests. No commitment required at this stage.
02
We place
We handle delivery, installation and branding. The station goes in your lounge or hallway. Your team don't lift a finger.
03
We manage
Stocking, maintenance, restocking, all ours. You receive your revenue share. That's it. Quietly, consistently, with zero operational burden on your team.
No operational burden on your team. Ever.
Zero lift
Trial period before any commitment. No upfront cost to your venue.
Risk free
Passive income
Revenue share on every sale. Quietly, consistently.
The Invitation
We're not looking
for volume.
We're looking for
the right venues.
Spaces where guests are already at the centre of the experience.
Where the team already cares about the details. Where a quiet, considered guest amenity like The Little Collection feels like it belongs, not an add-on, but a natural extension of everything the venue already stands for.
If that sounds like your venue, we'd love to hear from you.